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media

Twitter takes on breaking news with ‘Moments’

October 7, 2015

Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena.

Content, Social apps, Entertainment, images, media, Twitter

Human-rating app Peeple vanishes from web after backlash

October 7, 2015

The website and social media pages for controversial human-rating app Peeple have been taken offline, after a flood of criticism.

Regulation, Social Android, BBC, email, Facebook, media

Why Twitter should move beyond 140 characters- research

October 6, 2015

Amid rumours that Twitter could be ditching its 140-character limit on tweets, Global Web Index looks at the implications of the social media platform losing one its most iconic features.

Social brands, China, global, media, Twitter

Online ‘advertorials’: New IAB guidelines provide more transparency

September 30, 2015

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

Ads, Content advertising, agencies, content, marketing, media

Mail Online digital ad growth slows from 49% to 16%

September 25, 2015

Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world’s biggest online publications.

Ads, Content advertising, Google, media

Rugby World Cup app: Learning from the design mistakes of FIFA

September 25, 2015

With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app.

Mobile content, global, Google, images, media

Unilever proves social buzz really does drive sales

September 24, 2015

Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.

Ads, Social analytics, FMCG, global, marketing, media

Third of consumers ‘willing to shop via social media’

September 23, 2015

With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience?

E-commerce, Social brands, Europe, marketing, media, UK

Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever

September 22, 2015

A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.

Video, Viral marketing, media, UK

Can Instagram overtake Twitter?

September 21, 2015

With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter.

Ads, Social global, media, Twitter
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