Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash
Supermarket chain Whole Foods has sparked a Twitter revolt by selling pre-peeled oranges in plastic containers.
media
Insurance firms ‘need to look beyond ecommerce to serve digital generation’
Most insurers are focused on ecommerce strategies when it comes to digital, but the most successful firms are looking at automation, big data and flexible infrastructure, according to a new report.
One search, many devices: How search is becoming a unified, cross-device experience
Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.
UK minister calls ad blocking a ‘modern-day protection racket’
The UK culture secretary John Whittingdale has branded ad blocking as a ‘modern day protection racket’, joining sides with advertisers and publishers in the increasingly hostile ad blocking wars.
Right to Reply: ‘Reactions’ make Facebook reputation more crucial than ever
With Facebook Reactions going live last week, social media reputation is more important than ever, argues Saima Alibhai, Bronto Software.
Six different ways: How will brands interpret Facebook Reactions?
Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…
Snapchat catches Facebook for daily video views
Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands.
Mobile World Congress: 5G is the key to unlock mobile-dominated future
As Mobile World Congress comes to a close, a key theme from this year’s event was how mobile will dominate media- and 5G mobile internet will be the catalyst for this shift.
Customer data ‘to drive the majority of sales decisions by 2020’
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.
Shazam expands into Poland
Shazam is to extend its business in the growing Polish market via an exclusive agreement with mobile ad company YOC.