Facebookers give top 10 reasons for using social media
When asked about their main reasons for using social media, over 4 in 10 Facebookers list keeping up with their friends as one of their biggest motivations, according to new data.
media
Creative industries unite to lead post-Brexit growth
The creative industries can lead economic growth in the post-Brexit UK, industry leaders said this week.
Desperados runs vertical beer ad for mobile generation
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.
Ten years of digital growth: Ireland leads Europe for long-term ad spend
Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.
Top presenting tips: How Richard Branson and Caitlin Jenner can help you convert business
Both Branson and Jenner have outstanding profiles in the media and have perfected how to present, but what lessons can be taken from their styles? How can their techniques help us become better presenters and convert business from presentations? Tim Levy, an esteemed speaking and marketing coach, who is scheduled to speak at the upcoming … [Read more…]
More than just a trophy: How awards deliver higher ROI for winners
New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance.
‘Transcription Engine’ transforms speech and audio into usable data
Nuance Communications, has introduced the Nuance Transcription Engine (NTE), designed to quickly transform massive amounts of recorded audio into actionable data across a wide range of industries.
Unilever signs up for new ‘vison-based’ banner ad
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad.
Top tips: Data, data everywhere – but advertisers still don’t understand their audiences
As online advertising continues its meteoric rise, with digital spend growing 16.4% last year to reach over £8 billion in total, digital now accounts for more than half of all UK media ad spend. But is this growth sustainable given the current state of the industry? Nick Welch, Business Development Director, ADmantX, looks at how … [Read more…]
Facebook puts friends ahead of publishers in news feed
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.