Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.
marketing
Brands “need to be more authentic in customer engagement”- DMA
Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.
Over half of marketers admit ‘The Coding Gap’ is making their business less agile
Over half (54%) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research.
Super Bowl marketing: 31% of big game ads watched online
Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.
Digital skills gap: 76% of firms plan a big data project in 2017
76% of UK companies are planning a big data or data analytics project within the next twelve months, but 70% of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools.
Half of marketers predict “death of the cookie” by 2018
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report.
Center Parcs runs first live Twitter story
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.
Data becoming indispensable to marketers around the world- report
Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.
What’s Next in Customer Experience? Reimagining Business.
With the digital and offline worlds more entwined than ever, products are expected to weave seamlessly into the fabric of people’s lives and experiences, regardless of their unique journeys. Donald Chesnut, SapientRazorfish Chief Creative Officer, gives his unique perspective on customer experience in the digital age.
UK beats US and Europe for Christmas 2016 mobile spend
UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.