ASUS begins reality TV show The Incredible Life Swap on YouTube
ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.
marketing
Digital skills: “If we want the best talent, we need to do a better job of selling ourselves”
Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to attract the cream of the creative crop.
Adobe spoofs “Hovering Art Director” in new marketing ad
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.
One month on: How did the Super Bowl ads perform on social media?
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media? New stats from YouGov reveals some surprising results.
IAB UK gets first marketing boss
The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer.
New analytics took helps luxury brands understand cross-border shopping
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.
Top tips: Unlocking the value of video for e-commerce
As a retail brand, video is essential to your marketing strategy. In the first of a three part series, Mark Blair, VP of EMEA at Brightcove explains how video can boost sales, enrich the customer experience and accelerate the buying journey.
5 out-of-home technology trends that business owners should know about
While most tech innovations tend to revolve around making things smaller, such as wearable tech, quantum computers, and virtual reality Stephen Allen, Lightvert’s Media Director looks at how will technology shape the macro, changing the environment outside our homes and away from personal devices.
Nearly 25% of small businesses not using social media
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
Smart elevators let people hear machines ‘talk’ around the world
Elevators have been given a voice to have conversations in real time, enabling people to hear machines talk.