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marketing

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

October 23, 2017

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.

Ads, Content brands, infographic, local, marketing, Travel

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

October 18, 2017

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

Ads, Video, Viral content, marketing, UK, video

Top tips: Is your digital strategy ready for the rise of Alexa?

October 16, 2017

Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.

Ads, Content, E-commerce, Mobile, Search Amazon, apps, brands, local, marketing

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush

October 16, 2017

Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.

Ads, Search marketing, technology

Top content marketing tips: Does research still have a place within content creation?

October 12, 2017

Guy Washer, Managing Partner at Sapio Research shares his top tips to ensure that your market research delivers successful results

Content content, digital marketing, marketing, media

Most marketers say creativity is more important than data

October 12, 2017

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.

Ads, Content analytics, brands, content, marketing, technology

Not all doom and gloom: Why GDPR will revolutionise marketing

October 10, 2017

Julian Saunders, founder of data management and GDPR compliance solution PORT.im, discusses how GDPR is great news for marketers

Ads, Regulation content, marketing, Privacy, Regulation, security

41% of marketers ‘intimidated by mobile programmatic’

October 9, 2017

Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.

Mobile advertising, marketing, media, UK

Marketo expands AI marketing tools for cross-channel content

October 6, 2017

Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.

Ads, Content brands, content, email, global, marketing

Influencer marketing: What motivates customer advocacy?

October 6, 2017

New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.

E-commerce, Social brands, Christmas, Entertainment, financial services, marketing
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