Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.
Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.
Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.
Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.
Guy Washer, Managing Partner at Sapio Research shares his top tips to ensure that your market research delivers successful results
Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.
Julian Saunders, founder of data management and GDPR compliance solution PORT.im, discusses how GDPR is great news for marketers
Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.