Influencer marketing stars earning less (but brands paying more overall)
Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.
marketing
Internships @ Digital
We have four places for interns to help out on various projects. You’ll be based here at Digital’s office in Covent Garden and working flexible hours. Placements are for a minimum of 12 weeks and involve assisting key members of our central team. The internships cover general office administration support as well as sitting in … [Read more…]
Valentine’s Day marketing review: Evolution of emotion in video campaigns
We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using … [Read more…]
Harrods or Greggs? What your dating app says about you
As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.