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marketing

Barclaycard ‘Freedom’ eStore offers customers rewards for buying online

December 13, 2010

Barclay’s has partnered with Affiliate Window to launch an online store for its Barclaycard Freedom rewards scheme, giving its customers 1% back in reward money on every purchase through the store.

Search, Uncategorized brands, ecommerce, marketing, retail

NSPCC mobile campaign gives kids ‘letter from Santa’

December 9, 2010

This Christmas, the NSPCC is once again running a nationwide seasonal campaign that sends children a ‘Letter from Santa’.

Mobile, Uncategorized Christmas, digital marketing, marketing, mobile internet

Guest comment: Online advertising: Hiding behind technology or delivering transparency?

December 7, 2010

When it comes to transparent online marketing, just counting the clcikthroughs isn’t enough. Stuart Colman, Managing Director UK, AudienceScience explains why is how you interpret and integrate the consumer data that really counts…

Uncategorized advertising, agencies, brands, marketing, technology

Only 1 in 4 UK fashion shops have transactional mobile site

December 7, 2010

Only 23 percent of UK’s top 57 fashion retailers have a transactional mobile site or application, according to new research.

Search, Uncategorized Christmas, marketing, mobile internet, retail

Recruitment and marketing firms ‘have most fun at office Xmas parties’

December 7, 2010

Recruitment and marketing departments enjoy their office Christmas parties more than any other group, according to a new survey.

Uncategorized Christmas, Facebook, marketing, retail, Travel

Shazam surpasses 100 million users as firm ‘goes beyond music’

December 7, 2010

Mobile music discovery tool Shazam has passed the major milestone of 100 million users.

Uncategorized advertising, brands, content, global, marketing

Browser wars: Google’s Chrome takes bigger bite of market share

December 6, 2010

Google’s browser Chrome is taking an increasing share of global Web usage, while Microsoft’s market leader Internet Explorer is in decline, according to new figures.

Uncategorized analytics, China, global, Google, marketing

BA uses newspaper content to drive a quarter of a million app downloads

December 6, 2010

British Airways and Bigmouthmedia have unveiled a highly new Pay Per Click (PPC) campaign in collaboration with Outbrain, designed to drive awareness of the recently launched British Airways mobile app.

Uncategorized apps, content, marketing, technology, Travel

US shoppers get clicking online after Thanksgiving turkey- research

December 3, 2010

The US holiday shopping season is starting earlier, with Thanksgiving now marking the start of the online shopping frenzy this festive season, according to new research.

Uncategorized advertising, Christmas, marketing, media, retail

Top tips: ICO’s code of practice- Keeping one step ahead

December 3, 2010

Information Commissioner’s Office is set to expand its powers in the UK, meaning companies have to be more careful than ever when handling consumer data. Roger Llewellyn, CEO of data analysis expert, Kognitio, looks at how firms can avoid treading on the toes of the ICO as it plans to reveal the results of its … [Read more…]

Uncategorized email, marketing, Privacy, retail, security
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