Social media users ‘are more demanding’
Consumers have much higher expectations of social media customer services compared to more traditional channels, according to new research.
marketing
TagMan gets $2.2m funding boost
Tag management system TagMan has closed $2.25 million in Series A funding led by Greycroft Partners, allowing the firm to boost its performance tracking capabilities for websites.
Half US advertisers to boost spending on audience targeting in 2011- report
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.
Macy’s to add 725 jobs to help with online growth
US department store Macy’s plans to fill about 725 new positions over the next two years to assist with the growth of its online business.
Macy's to add 725 jobs to help with online growth
US department store Macy’s plans to fill about 725 new positions over the next two years to assist with the growth of its online business.
A third of etailers fail to ‘welcome’ customers
More than a third (34%) of eTailers do not ‘welcome’ or ‘thank’ customers when they actively subscribe to email communications, meaning many are not engaging customers when they are most captive, incentivising them to shop, according to new research.
Top tips: Avoid the social media spam rush through personalised communications
This week saw a sudden drop in email to 2008 levels, after an expected surge in bogus email over the Christmas period failed to materialise. Ryan Deutsch, StrongMail’s VP Strategic Services, explains the need for marketers to send personalised material across all channels, to ensure that marketing messages don’t trigger spam filters.
Dominos iPhone app generates £1m in pizza sales
Domino’s Pizza has topped pizza sales of £1million with its iPhone ordering app.
Guest comment: Business outlook positive for UK digital marketers in 2011
As technology improves, budgets tighten and costs rise, how will digital marketing fare in this new ‘age of austerity’? Liane Dietrich, MD, LinkShare UK, takes a look at the key trends all digital marketers should plan ahead for in 2011.
Guest comment: Search engine marketers need to get creative
Brands want to own the SERP (Search Engine Results Page) through integrated search, but how can they achieve this with increasingly search savvy competition? Nick Beck, Managing Director of Tug, offers some creative tips to help get the most out of integrated search campaigns.