UK survey: Over 35s prefer email ads, while under 35s prefer web ads
The under 35 age groups find internet advertising more acceptable than Email marketing but the opposite is true for the over 35s, according to the The British Population Survey.
marketing
Top tips: Google slams duplicate content- how to protect your rankings
Just last month, leading search marketing specialist and technology firm, Greenlight, pointed out in its 2011 top 10 predictions for natural and paid search, that among other things, search engines would take an even more aggressive stance towards duplicate and low value content this year. It is going on almost a week since Google’s Matt … [Read more…]
Social Media ‘drives just 3% of retail site visits’
Social media interactions are a primary influence for just three percent of visitors to e-retail websites in the UK, according to new research.
LinkedIn ramps up targeted ads to users
LinkedIn is reportedly planning planning to update its technology to allow marketers to target ads based on factors including users’ job titles, location and age.
CallCredit buys digital marketing firm Latitude
Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing.
UK Internet population: Now more Silver Surfers than youngsters use web
More people over the age of 55 use the internet now than people under 25, according to the latest research report from the British Population Survey.
Consumers searching for stock trading platforms
Brits are dabbling in the markets online, with 446,000 searches made online by UK consumers looking for trading-related platforms and services in October 2010, according to new research.
Home insurance to see a surge in online searches
The number of searches made online by UK consumers for home insurance-related products is expected to rise in the early part of 2011, according to new research.
Top UK brands ‘don’t offer social media alternative on email unsubscribe’
UK brands are not offering customers the chance to communicate with their company through social media when they unsubscribe from email marketing, according to a enw report.
Facebook takes on Groupon? Firm tests ‘buy with friends’ feature
Facebook has ventured into the group buying arena, testing a new “Buy with Friends” feature, which lets users share deals on virtual goods.