Rise in redundant securing digital sector jobs
There has been a rapid rise in the number of people made redundant securing work as consultants in the digital sector, according to new figures.
marketing
UK businesses willing to pay a premium for domain names?
Over a third (36%) website owners are willing to pay in excess of £5,000 for premium domain names, with over half of companies (58%) being potentially be interested in running their own domain name extension, according to new research.
UK sites ‘failing to answer basic email questions’
Despite challenging economic times, UK online businesses are failing to recognise that customer service is king. A revealing new report – The 2011 Eptica UK Multichannel Customer Service Study – lays bare the gulf in customer service support that UK consumers face when buying online.
Right to reply: iPhone Owners Ready For Mobile Wallet, Will Apple Deliver?
Despite the fact that Google was out in front of the pack with a mobile wallet announcement, a recent Pulse study from Retrevo, a shopping and review site specializing in consumer electronics, found that not only are iPhone owners more enthusiastic about a mobile wallet, but they want Apple to provide it. Andrew Eisner, Director … [Read more…]
Top email marketing tips: Target, re-target and re-target again
A correctly executed email marketing strategy can be a valuable communications channel for a business, helping to drive and support a broad range of activities. Simon Piper, head of partnerships at Consumerchoices.co.uk, describes why email marketing is so important and how to execute a great campaign.
UK e-commerce technology market ‘worth almost £700m’
The UK e-commerce technology market will be worth an estimated £690m in 2011 as online retailers invest in their platforms to meet burgeoning consumer demand.
Only 45% of consumers trust their mobile provider- survey
Nearly half (45%) of consumers in the UK and the US trust their mobile provider, while only 40 percent trust their mobile providers’ customer communications, according to a new study.
Top UK networks unite for ‘mobile wallet’ service
Vodafone UK, Telefónica UK (the owners of O2) and Everything Everywhere (the joint venture between Orange and T-Mobile), are working on a mobile commerce joint venture, in a bid to improve mobile payments in the UK.
Brands warned against using Facebook to target children
Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young.
Top 3 email mistakes: How to avoid a bad reputation (and spam filters)
Complaints, unknown users and spam traps are the key reasons for getting a reputation in email marketing, with spam filters now blocking up to 36% of ‘legitimate’ marketing emails, according to new research.