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marketing

$6bn sold online in US during ‘cyber week’ as free shipping drives conversions

December 6, 2011

Online retailers generated combined sales of over $6bn in the US last week, breaking records as three individual days surpassed the $1bn threshold, according to new research.

Uncategorized Christmas, comScore, marketing, retail

Salesforce mixes social media with CRM after Radian6 buy

December 2, 2011

Salesforce has unveiled a new social insights platform that integrates Radian6 into its core Customer Relationship Management (CRM) software.

Uncategorized analytics, content, CRM, Facebook, marketing

Top tips: 10 ways to improve Facebook performance

December 2, 2011

For marketing professionals, Facebook can be a difficult place to generate interest. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Online marketing firm Eloqua has published a resource for … [Read more…]

Uncategorized, Video Facebook, games, marketing, media

US online ad revenue soars 22% to $7.9bn

December 2, 2011

US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data.

Uncategorized advertising, email, marketing, media

Tablet sales eat into quater of notebook sales: study

December 2, 2011

Purchases of touch-screen tablet computers are expected to increase at 81% during 2010-2015, with about one quarter of tablets bought this year were instead of notebooks, according to new research.

Uncategorized Apple, content, marketing

Online ads ‘better than TV for short-term ROI’

December 1, 2011

Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research.

Uncategorized advertising, FMCG, Google, marketing, media

Third of Brits ‘used mobile for shopping this year’

November 30, 2011

As mobile commerce reaches a new level of maturity, consumers are increasingly using portable devices to engage with brands, find information and make purchases.

Uncategorized apps, brands, Europe, marketing, mobile internet

Third of Brits 'used mobile for shopping this year'

November 30, 2011

As mobile commerce reaches a new level of maturity, consumers are increasingly using portable devices to engage with brands, find information and make purchases.

Uncategorized apps, brands, Europe, marketing, mobile internet

Guest comment: Digital could sharpen proactive credit card retention

November 29, 2011

As online banking becomes commonplace, how can banks use digital marketing to keep customer loyalty? Justin Schamotta at Choose looks the the pros and cons of proactive customer retention campaigns online.

Uncategorized digital marketing, global, marketing, UK

Groupon to move into social media

November 28, 2011

Online voucher giant Groupon has announced its plans to create a social network despite falling share values, according to a news report.

Uncategorized Amazon, Facebook, Google, marketing, media
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