Businesses, charities, communities and other legal entities are being urged to act fast to avoid missing out on the internet domain name legislation, which comes into effect today (Thurs 12th Jan 2012).
Social media marketing is in the spotlight for 2012, but the latest research from Forrester shows that surprisingly marketing budgets have been slow to shift to social. Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems, explains how to remove the guesswork and connect social media to real business results.
Starbucks has launched a new iPhone app in the UK that lets customers scan a unique barcode at the till to charge their accounts.
In a boost to firms looking to track online marketing success, media monitoring firms Nielsen and comScore have settled their long standing patent disputes, and will now enter a cross-licensing agreement.
UK shoppers will spend more than £550m online over the two-day holiday period of Christmas and Boxing Day this year, according to new research.
Performance media platform Acquisio is building out its EMEA offering and operations.
24/7 Real Media, WPP’s marketing technology company, has appointed Nicolle Pangis to the new role of President, Europe.
Online video advertising will see a greater emphasis on engagement rather than clicks, with a bigger slice of the overall marketing budget spend on targeting, analytics and mobile video, according to a new report.
Directory enquiry service 118 118 will be giving out free rides for Londoners in their fleet of 118 118 branded cabs.
Upstream has designed an online challenge to help recruit candidates for its open marketing campaign manager positions.