Microsoft ‘Do Not Track’ U-turn- User consent now needed for IE browsers
Microsoft has backed-down over its controversial decision to make its ‘Do Not Track’ feature the default on its next Internet Explorer browser.
marketing
Teradata completes acquisition of eCircle
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
Microsoft makes ‘Do Not Track’ default browser option- A threat to advertisers?
Microsoft’s next version of its Internet Explorer browser will come with do-not-track already turned on, in a move that has sparked criticism from the online advertising industry.
The Royal Mint tracks online Jubilee and Olympic camapigns
The Royal Mint is set for one of the busiest marketing periods in its 1,000-year history and has appointed DC Storm to monitor its offline and online activity during the Diamond Jubilee and London 2012 Olympic events.
Top 5 display advertisers in Brazil
There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter.
Russian social gaming market nearly triples
During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games.
Watered-down EU cookie law comes into force with last minute changes
A controversial new series of online privacy rules have come into effect within the European Union’s 27 member countries, requiring companies to receive consent to track individuals’ actions online.
Top tips: Everything you know about digital measurement is wrong… and this is what to do about it
Some of the most common practices in digital reporting have been shown to be seriously flawed accordingly to Gary Angel, President of Web Analytics Consultancy, Semphonic. It’s easy to criticise other people’s management reports, but is there a better alternative? Angel believes there is.
Marketers ‘missing a trick with deluge of multi-channel data’
Companies are understanding the importance of ‘customer centricity’ but fail to come to terms with the raft of multi-channel data that could be used for personal targeting campaigns, according to new research.
Right to reply: EU cookie law a boost for targeted ads?
With the EU Cookie Directive coming into force, digital marketers and retailers from all areas of the industry are going to have to ensure they comply, while still aiming to gather valuable data on online behaviour. Mark Haviland, MD at Rakuten LinkShare, explains what this means for the industry.