marketing Archives - Page 23 of 312 - Netimperative

Cannes Lions: Unilever boss warns ‘woke-washing’ hampering brand purpose

June 21, 2019

Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being “polluted” by brands that fail to take real action after making false promises.

The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose

June 20, 2019

Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, … [Read more…]

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

The shopper of the future: brands failing to match customer’s needs

June 20, 2019

Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, according to new research.

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

June 20, 2019

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

Global marketing body WFA launches ‘Voice Coalition’

June 18, 2019

The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

Cannes Lions 2019: Brand trust becoming essential says Edelman

June 18, 2019

Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.

Pinterest boosts shopping partners amid international expansion

June 17, 2019

Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.

Ecommerce trends: Are user generated images the key to reducing return rates?

June 17, 2019

Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.