Marketers ‘failing to tie social media with lead generation’
While most marketers use social media to create brand awareness, they are failing to use the channel to capture information on leads, according to new research.
marketing
Email marketing’s consumer approval ratings at ‘all time high’ (Infographic)
Consumer approval ratings of email marketing remain at an all time high, with volumes rising as more people sign up to receive more emails for a second successive year, according to new research.
Right to reply: Can EE tempt customers away from rivals with 4G?
UK operator Everything Everywhere’s new sub-brand EE has announced the pricing for its LTE and fiber services ahead of commercial launch on October 30th. Steven Hartley, principal strategy analyst at Ovum, takes a closer look at the implications for the UK mobile sector.
Toys R Us Facebook campaign makes a family ‘famous for Christmas’
Toys”R”Us has launched a social media campaign inviting Facebook fans to upload their best festive family snap for the chance to be included in this year’s Toys”R”Us Christmas TV advert.
Toys R Us Facebook campaign makes a family ‘famous for Christmas'
Toys”R”Us has launched a social media campaign inviting Facebook fans to upload their best festive family snap for the chance to be included in this year’s Toys”R”Us Christmas TV advert.
Rakuten debuts marketplace
Online retailer Rakuten has launched a new third-party retail platform, letting small and large sellers create their own branded e-shops within the Rakuten Play.com website.
‘Toxic’ data is crippling email marketing
More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for just one year or less.
Affilate Traction and Webgains offer social shopping tools for publishers and advertisers
AffiliateTraction has partnered with Webgains to offer publishers a channel to drive sales through social media, and in turn allow advertiser clients to track sales via the channel without a tracking link.
Kantar debuts ‘WHY code’ to measure consumer intent online
Kantar Media TGI has launched the WHY Code, a new initiative that provides insight into what drives consumer choices.
Wise up to IP rights: why agencies might own your creative content
Do you own the rights to your creative content? Vague contracts and confusing copyright laws have left many marketers in the dark over intellectual property (IP) rights. Craig Olugbode, managing director of Own My IP, explains the key issues and pitfalls in owning your own work.