Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as … [Read more…]
UK consumers are being let down by substandard customer service on the web and email, and in many cases, service has got worst since 2011, according to a new study.
Rivalry between sales and marketing departments is commonplace in large organisations, with leads often lost as a result. Ahmed Ahmed at Tomorrow People looks at the fraught relationship between the two departments (and the things they call each other!)
Tesco has launched a new commuter zone on its grocery website, aimed at bringing together everything busy customers need for the working week.
Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below.
European data protection proposals have been slammed by a select committee for being “too prescriptive”.
Customer retention has long been a key marketing issue, and it remains an issue online. Wayne Morris, UK General Manager at Maxymiser, discusses how to create long term online customer engagement.
Tesco has embarked on a Halloween-themed Twitter campaign to promote its wines division, in partnership with social media agency We Are Social.
MySupermarket is set to launch a free app that assists grocery shoppers on finding the cheapest prices when purchasing online.
Tesco Clubcard has joined forces with Eagle Eye to digitally distribute Tesco Clubcard Reward vouchers to its customers for the first time.