Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research.
New research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%. Adam Stewart, Director of Marketing at Rakuten’s Play.com, looks at why the online channel shouldn’t be treated as a ‘vending … [Read more…]
More engineering investment from Google means that marketing techniques with Google maps are going to become more innovative as the maps interface strengthens, combining Street View and consumer generated content. Here are the latest developments…
Microsoft is joining women’s glossy Marie Claire in a five-month multi-platform campaign to promote its new range of Windows Phones.
From friendless Facebook accounts to unvisited micros-sites, many digital strategies simply don’t get the return of investment that advetisers are hoping for. Rick Curtis, Chief Strategy Officer at Amaze looks at why digital strategies fail.
The UK is struggling behind the US when it comes to recognizing key expressions in the online advertising industry, failing to identify key terms such as RTB, DSP and SSP in comparison to their US counterparts, according to new research.
Marketing and technology agency LBi has appointed Ed Ling as UK Media Director and Chief Media Officer with responsibility for strengthening the agency’s media offering in the UK and key international territories.
ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.
ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.
Cyber Monday set a new online retail record this week, as UK consumers made 112 million visits to retail websites on Monday 3rd December, a 32% rise on 2011.