How do you know that what you are doing as a B2B marketeer is right? How do you know that your marketing plans are going to be successful in the long term? Or that you are creating the right foundations for the future. Are you marketing effectively and getting the right return on your investment? … [Read more…]
An Australian online shopping site has apologised for using the bush fire crisis in Tasmania to try to build the number of followers for its Facebook page.
As mobile becomes an increasingly important part of marketing, this infographic from Antenna Software focuses on the rise of ‘mobile’ specific job roles, which is particularly timely as 2 out of 5 people are thought to look for a new job in January.
Apple’s marketing boss has quashed rumours that the firm is planning to produce a budget version of its iPhone.
Apple’s marketing boss has quashed rumours that the firm is planning to produce a budget version of its iPhone.
Despite the apparent growth in digital advertising, physical advertising still exerts a far greater influence when it comes to consumer purchasing decisions, according to new research.
The Direct Marketing Association (DMA) has raised industry concerns that the latest changes to EU proposals on consumer data protection reforms are “far worse for UK businesses” than originally conceived.
This smart piece of marketing by Diageo encouraged Columbian’s to download a ‘guardian angel app’, offering discounted alternatives to drink driving home.
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted.
Popular UK parenting website Mumsnet has appointed eCircle to handle its eCRM campaign.