Dell planning to launch $100 ‘USB-stick’ PC
Dell is planning to release a 3.5 inch PC that plugs into a web connected TV or computer monitor, in the latest example of cloud computing.
marketing
Google buys Channel Intelligence to boost ecommerce tools
Google has bought ecommerce marketing firm Channel Intelligence for $125m, the the internet giant looks to boost its online retail presence.
Email marketing trends: Budgets set to rise in 2013
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.
Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales
Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]
Right to reply: M&S ‘digital lab’ brings closer ties to digital and in-store sales
Marks & Spencer is launching a ‘digital lab’ to speed retail technology development. This will involve prototyping and developing a range of e-commerce and in-store technologies, as well as digital marketing platforms for employees to use within the organisation. Heikki Haldre, founder and chief executive of virtual fitting room Fits.me looks at the new trend … [Read more…]
Super Bowl blackout hands victory to Twitter
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures.
Crowd-sourcing tool eYeka Pulse lets public suggest ideas to brand marketers
Consumer co-creation platform eYeka has launch PULSE, an online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.
HMV tweets go rogue: Employees bite back over mass sackings
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.
Right to reply: HMV Twitter hijack shows perils of neglecting social media
This week saw disgruntled HMV staff bite back on Twitter to report mass firings as they happened. Jason Woodford, CEO of digital marketing agency, SiteVisibility, looks at how social media has changed employee relations- and how HMV could have handled the debacle differently.
Top tips: Measuring and evaluating your social media effort
For advertisers, doing social media “at scale” isn’t easy. Social media is more than just PR, viral campaigns, Twitter, Facebook, brand monitoring or evangelist blogs. Gary Angel, President of Semphonic, argues that if you’re treating social media as a single function then you’re almost certainly doing it wrong…