Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.
Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.
This week saw Facebook unveil its ‘Lookalike Audiences’ tool, offering advertisers with similar user targets to the ones they already have. Steve Pole, CTO at Alchemy Social discusses some of the challenges to the new tool.
While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust.
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution.
On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the week below…
Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, according to new research.
After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick.
Over half (55%) of mobile searches that resulted in a conversion happened in less than an hour, according to new research from Nielsen and Google.