Twitter offers tips for businesses
Twitter has revamped its business resource section with marketing tips, a glossary, and ideas on how to promote on the micro-blogging site.
marketing
Domestic locations dominate Hotel searches: London and Edinburgh top the list
Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from digital marketing agency, Greenlight.
Puma pays fans for showing off skills via app
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks.
Top tips: Using digital insight to create seasonal campaigns
With Easter fast approaching, how can brands make the most from seasonal digital campaigns? James Murray, Digital Insights Manager, Experian Marketing Services, uses Easter search trends as an example of how to think beyond the obvious to capitalise on seasonal activities.
ICANN ‘Trademark Clearinghouse’ goes live to protect brands online
Domian watchdog ICANN has launched Trademark Clearinghouse (TMCH), a new service for brands to protect their trademarks against potential infringement, ahead of the entry of multiple generic Top-Level Domains (gTLDs) into the Internet later this year.
Ubiquitous woos brands with sponsored taxi wi-fi
Taxi advertising firm Ubiquitous has launched CabConnect, a free wi-fi service in select London taxis, with Microsoft signing up as the first sponsor.
Women ‘spend 8 months longer on social media than men’ during lifetime (infographic)
An adult woman will spend 8 months longer than a man on social networking sites during her lifetime, according to a new study by inbound marketing agency, Browser Media.
Are social media sales a myth? Coca-Cola claims no impact from online buzz
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact on brand sales.
Visual.ly turns Google Analytics into infographics
Visual.ly has launched a new tool that turns data from Google Analytics into infographics.
Obama’s 2012 re-election “redefined brand communications” says campaign guru
Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.