Thomson Lakes and Mountains targets affluent travellers with page takeover
Thomson Lakes and Mountains, part of the Specialist Holidays Group (SHG), has launched a new online marketing campaign to promote summer holidays.
marketing
The content marketing landscape in 2013 (infographic)
As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.
US women ‘control the purse stings’ for household spend
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits.
UK job data: Most media firms creating jobs this year
Over half (56%) of firms in the media sector will create jobs this year, consistent with the national cross sector average, according to new research from Barclays.
Crimestoppers selects Jaywing to optimise digital presence
Jaywing has been appointed to design and develop a new, fully responsive and socially integrated digital presence for independent charity Crimestoppers, after a competitive five-way pitch.
Event report: Time for ‘Paywall 2.0’?
With The Sun and Telegraph websites moving behind subscription services later this year, the UK newspaper industry remains divided on the balance between ad-funded editorial and paid content. Last month, subscription software firm Zuora assembled key industry figures from News International, the Financial Times, IPC, Fairfax and Pearson to discuss the future of the publishing … [Read more…]
EBay begins targeting ads based on user browsing habits
EBay has begun sharing the browsing habits of its users with third party advertisers, as the online marketplace looks to rival Amazon, Facebook on Google in the lucrative practice of behaviourally targeted ads.
General Motors returns to Facebook (on mobile)
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year.
Case study: Barnardo’s gets 17% rise in online donations after web revamp
Back in 2011, Barnardo’s website was attracting visitors, but few were completing their online donation journey by reaching the donate page. Working with Nomensa, the children’s charity used a combination of technology, innovation and audience analysis to optimise the donation process. This case study shows how Barnado’s generated a 17% increase in donations.
Twitter global ad revenue ‘to reach $1bn by 2014’- mobile leads growth
Twitter is forecast to earn as much as $582.8 million in global ad revenue this year, going on to generate over $1 billion in 2014 according to a new report.