Return Path offers sneak peek into competitors' email campaigns
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
marketing
Samsung hits record sales- smartphones lead growth
In the week when Apple revealed its first profit drop in a decade, rival Samsung has seen smartphone sales drive its income up 42% to a record high despite a typically slow season for the electronics market.
Shazam offers interactive cinema ads for brands
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas.
Right to reply: Mobile search boom shows platform can shape shopping decisions
This week’s BRC-Google Online Retail Monitor results showed that search volumes on tablet devices increased a staggering 198% and growth on smartphone devices was 66%. Adam Stewart, Marketing Director, Rakuten’s Play.com argues that this highlights the increasing importance of mobile in the online shopping journey, as well as how consumers are researching products online before … [Read more…]
Twitter’s biggest ad deal yet- SMG clients get top placement on social network
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.
Facebook integrates Rovi for entertainment apps
Facebook is now integrating Rovi video metadata into its social network, letting users express the movies, TV shows and celebrities they love on their profile and offer app developers a base of entertainment data for the creation of consumer apps.
Amazon puts 14 TV pilots to public vote
Amazon has produced 14 pilot episodes for potential new TV shows, letting viewers have their say on which ones should be turned into a full series.
Game of Thrones (the sales and marketing version)
Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses.
Three quarters of major UK retailers ‘do not offer free instore wi-fi’
76% of major UK retailers do not offer free instore wi-fi, according to new research from mobile marketing agency Sponge.
Video news trends: Half of Brits watch current events online
Nearly half (47%) of UK consumers watch video news on a regular basis, with most feeling that the clips improve their understanding of a story, according to a new report.