Following Mary Portas recent bid to turn around the fortunes of the UK’s high streets, former Focus and Iceland boss Bill Grimsey is leading an ‘alternative’ review that embraces not just retail, but the role of health centres, education, housing and leisure in luring shoppers away from their tablets and back on Britain’s streets.
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you.
Although most companies are increasing their investment in mobile channels, consumers are facing significant customer experience issues while brands adapt to a multi-device world, according to a new report.
EdPlace is working with digital marketing specialists Found to drive traffic to its parent-focused education platform.
Price comparison site MoneySupermarket is using the search algorithm from Become Europe, to boost the relevance of its shopping channel.
Keyword research is a fundamental part of online marketing of all kinds- if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. Helene Hall, director of search at Gravytrain provides a 5 step guide to keyword research.
Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process.
Nearly a third of UK shoppers want Amazon to open bricks-and-mortar stores in the country, with many people dissatisfied with the current state of high streets, according to a new survey.
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated.
CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion.