Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also, a special looks at McDonald’s advertising with speaker’s including McDonald’s Matt Biespiel, TBWA’s Rob Schwartz and Leo Burnett’s Mark … [Read more…]
Inflight connectivity services OnAir has teamed up with digital marketing, technology and commerce consultancy, Amaze, to deliver an inflight ‘World Cup zone’ accessible via onboard Wi-Fi on selected aircraft.
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challneges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year’s Lion of St Mark Joe Pytka, and Dentsu with Andy Lippman.
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey.
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands in real-time marketing.
Creating native content for publishers, such as reviews and guides, can be much more effective in converting consumers than the traditional news category. Antoine Boulin at Purch (formerly Techmedia) looks how publishers can leverage the relationship between content and commerce and use this to create stronger commercial relationships with advertisers.
This week the news was abuzz with a new super computer that could pass the famous Turing Test and convince people that it was a human during a text conversation. But a new interview with John Humphrys left the BBC Radio 4 presenter rather unimpressed by the automaton. Judge for yourself in the audio sample … [Read more…]
Premium publishers are often reluctant to put their digital video inventory into ad exchange channels. But how can advertisers get the most from these more expensive but higher value placements? Dan Mosher, SVP, Business Operations, BrightRoll looks at the rise of Private Marketplaces in digital video.
Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time.
McDonald’s has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences.