Morrisons in customer data drive with Quidco
Supermarket Morrisons has launched an exclusive campaign with Quidco, harnessing member data to acquire new customers for its recently launched online food delivery service.
marketing
80% of firms think they do social CRM right… but only 8% of customers agree
There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.
Shakira’s “La La La” Activia-sponsored video becomes most-shared ad
Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time.
New web tracking tool that’s ‘nearly impossible to block’
As rules on cookies tracking become stricter, new web tracking techniques have cropped up, including a new ‘canvas fingerprinting’ tool that’s almost impossible for users to block… for now.
One third of consumers still believe Nike was an official World Cup sponsor
New research from GlobalWebIndex has found that Coca-Cola, McDonald’s, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).
Unilever searches for ‘Internet of Things’ tech start-up partners
Unilever has released five different briefs on the theme of “Internet of Things” through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies.
Digital copyright infringements – ISPs to become gatekeepers in new digital marketing regulation push
Suspected pirates are about to get chased by their ISPs as the UK steps up enforcement of digital copyright infringements as digital marketing regulation becomes more sophisticated – but do you want your ISP knowing what you’re downloading?
Firms ‘still failing at content marketing’- Forrester
Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.
Display ad tips: “Viewability alone does not equal success”
Only about 50 percent of all online ads are considered “viewable.” That means about half of ads are never viewed. And associated spend on those ad spots could have been wasted. Understanding an ad’s viewability is an important part of creating effective advertising. This report from Nielsen looks into why viewability is only a small … [Read more…]
Online pharmaceutical marketing drives conversions- study
Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research.