Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.
marketing
Marketing data trends: Future planning overtakes campaign measurement as main use of data
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research.
European programmatic market was worth €2.1bn last year
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013.
Top tips: Three trends from dmexco shaping advertising
As dmexco took over Cologne for two days last week, Pierre Naggar, Managing Director, EMEA, at Turn discusses some of the prevalent trends there and how they are impacting the marketing industry.
Adobe and Publicis unite for ‘always-on’ global marketing platform
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.
Apple, Samsung or Nokia? What your mobile brand says about you
iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey.
The six types of social media user: Most Brits ignore brands (infographic)
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.
Samsung teams with Oculus Rift to turn smartphones into virtual reality headsets
Samsung has worked with Facebook-owned Oculus Rift to launch a virtual reality headset called Gear VR.
A profile of the average blogger in the UK (Infographic)
The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research.
Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado
To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below…