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marketing
Facebook ‘boosted global economy by $227bn last year’- report
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.
Birds Eye turns to bloggers in £3m ‘mix up your menu’
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.
Alibaba buys integrated ad platform AdChina
Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations
How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food. … [Read more…]
Facebook adds more restrictions to violent videos
Facebook is now restricting extreme and violent content in feeds by posting warnings and preventing minors from seeing certain videos.
Digital media predictions for 2015: Paid micro-video, location based marketing and native ads go mainstream
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015 and beyond.
Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.
Virgin Active debuts virtual fitness classes with digital wristbands
Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.
Black Friday sales lead to slower growth in December- BRC
Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.