Marketing gets personal: 90% say ‘individualised marketing is the future’
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.
marketing
Facebook profits up 33% as mobile ads soar
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.
Marketers need to look ‘beyond the law’ to win customer trust- industry watchdog
The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” to following principles that “put their customer first” to win trust, create effective marketing and prevent consumer complaints.
Christmas delivery volumes: the ‘tsunami effect’
Parcel volumes performed as expected both for 2014 as a whole and over Christmas – despite a ‘tsunami effect’ on demand caused by exceptional sales activity over the Black Friday weekend, according to research.
eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.
Top tips: The art and science of building virally aware websites
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of … [Read more…]
How trust seals boost marketing and customer acquisition (infographic)
According to PayPal, 88% of visitors abandoned their shopping cart last year. Each of these carts was worth $109, or in a macro level, they add up to about $4 trillion worldwide. This new infographic from FinancesOnline looks at why consumer trust is a major factor in ditched shopping carts, and how retailers can increase … [Read more…]
Case study: Cottages4you gets 957% ROI with follow up messages
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]
Top newspaper sites on Twitter: Guardian most shared
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.
How much should you spend on advertising? New tool predicts investment
Forecaster, new predictive analysis tool, has launched this week, telling marketers where and how to spend online ad budgets to deliver the greatest profit.