As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
With so much data to look at, marketers can often struggle to arrive at the quantifiable, reliable and justifiable conclusion they need to verify the ROI of their marketing strategy to the CMO, CEO or the Board. Marc Ramos, CMO, SplashBI explains, how, with a strategic view of their data marketers will be able to uncover the many faces of marketing analytics to bring benefits not just to the marketing campaign itself, but across the entire business.
With October less than a week away now, 32% of online retail businesses in the UK are not ready for the ‘Golden Quarter’ traffic as the festive shopping frenzy begins, according to research.
WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.
Two months on from TV phenomenon Love Island, contestants have been working on about life outside of the villa – where those before them have enjoyed varying levels of success in capitalising on their exposure. Adam Williams, CEO of Takumi, a leading Instagram influencer marketing service, looks at the lessons we’ve learned from past contestants after leaving the villa.
Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.