WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.
Digital agency Amaze has partnered with a new type of creative school in Manchester, aimed at preparing 14-19 year olds for the modern digital workplace.
Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve.
Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo.
Throwing rocks into the pond to create waves is great if the rock is big and interesting enough to your market (not just to you), but if it isn’t, you could just be confined to a storm in your very own teacup. Ashley Carr, Founder of Neo PR, offers tips on how to get journalists … [Read more…]
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
NSPCC counselling service ChildLine has appointed digital marketing and technology consultancy, Amaze, to ensure its services are digitally optimised to meet the needs of those seeking support online.
How do you build a meaningful relationship between a brand and a consumer? Rebekah Mackay Miller, MD of trnd, offers tips on adopting a collaborative approach to marketing.