Greece halts online payments: citizens seek Bitcoin salvation
Admist Greece’s ongoing financial crisis, the government has stopped online payment transactions from going ahead using Greek debit or credit cards.
marketing
Email marketing frequency: How much is too much?
Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research.
First Vs. third party data: Which is best for marketing?
There has been a massive increase in marketers’ use of first party data, with the use of third party data in decline, according to new research.
Cannes Lions 2015 review: Technology and creativity collide
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.
.sucks domain: 80% of top UK brands at risk from online trolls
Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research.
Top tips: How can brands better engage with Millennials online?
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
Tim Berners Lee at Cannes: AI to drive business decisions?
Founder of the Worldwide Web Association, Sir Tim Berners-Lee took the stage at Cannes Lions 2015 to talk about the effect of AI on the world of marketing.
Vice and Unilever unite for female-focused channel
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly.
Unilever at Cannes: Modern marketing is about ideas, trust and transformation
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasis ‘marketing to people’.
Tinder woos Cannes: More than 20% of users swipe right on ads
Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app.