‘Synergy’ voted the most annoying marketing buzzword of 2019
‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.
marketing
IMImobile partners Mavenir to offer next-gen SMS marketing
IMImobile, a global communications software provider has partnered with Mavenir, a US-based network software provider, as part of its RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel.
Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires
Innocent Drinks has been forced to tweet a series of warning messages after it sent out a joke message about Conker smoothies- a concoction that could kill people if consumed.
SEO budgets fall as marketers want clearer guidelines
The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research.
Marketers waste nearly 7 hours a week on pure duplication of work
A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.
Post purchase fail: Top fashion retailers stop marketing once purchase complete
99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.
Content chaos impacting marketing productivity and staff wellbeing
An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.
Most marketers ‘failing to link data to customer behaviour’ – report
As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.
Top tips: Finding the profit in personalisation
Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
MiQ ties analytics to actions with new ‘Measure’ tool
Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.