For small companies a simple post-it note or a scribble on the memo board is all that’s needed to communicate with its employees. But for SMEs, larger organisations and global conglomerates, company to employee communication is not quite so simple. Internal marketing is increasingly being recognised as a vital way of raising staff morale, and … [Read more…]
“Customer service is king” is a phrase that has never been more prudent. In a time where companies face increasing levels of competition, maintaining a reputation for excellent service is a great way to stand out. But finding the right balance between cost management and customer care can be difficult. Howard Williams, Marketing Director at … [Read more…]
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.
For each retailer competing to deliver the best products or bargains, a website is the vital focal point of their business. Campbell Williams at Six Degrees Group offers tips on dealing with web traffic spikes this festive season.
As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.
The ability to identify and understand customers is valuable to any retailer, in any sector. But, for apparel retailers, there is a set of attributes that stand head and shoulders – above any other: fit. Stuart Simms, chief executive officer, Fits.me, looks at the challenges of appealing to clothes shoppers online.
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion.
One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.
A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury’s called upon the powers of children’s writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis’ festive campaign.
Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.