Just Eat hires former NotOnTheHighStreet marketing director
JUST EAT has appointed Ben Carter as UK Marketing Director as the restaurant delivery marketplace looks to boost its digital team.
marketing
Top sports marketing tips: Sponsorship 2016 – this time it’s personal!
It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.
World’s first ‘online TV ratings’ goes live in Netherlands
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.
Party’s over: IAB ‘uninvites’ Adblock from annual conference
Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.
Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash
Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.
Content marketing tips: The new guide in style
Website projects can easily lose their way- from an organisation’s vision to a design team’s opinion. Tom Houdmont, principal software engineer at Box UK discusses the importance of ‘Style Guides’ for web developers and businesses.
Laundry fail: Buzzfeed breaks native ad rules with Dylon
Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content.
Guest comment: Collaboration is a human instinct – so let’s use it in marketing
Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.
Formula E teams up with Gigya to drive fan engagement
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
Alton Towers to open virtual reality rollercoaster
UK theme park Alton Towers is opening a virtual reality rollercoaster dubbed Galactica, combines a physical ride with virtual reality.