The Thin White Duke predicted the practice of targeting tailored online content at consumers back in 1999. Shame publishers, agencies and brands are still struggling to get it right, says Avid Media’s Chief Business Development Officer, Lucy Hemming.
As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology.
In celebration of International Women’s Day, Episerver, has launched the “Digital Ninety-Nines”, a new campaign that showcases the work of women within IT, digital marketing and tech.
New research has revealed Mother’s Day spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates an increased level of shopper involvement this year, presenting retailers with a great opportunity to inspire shoppers and increase sales.
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This final infographic from Eyeota’s ‘Programmatic Basics’ series dispels 3 big myths surrounding programmatic.
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…
As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting.
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota’s ‘Programmatic Basics’ series covers the difference between declared and modelled data.
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures.
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.