Ad blocking: is this really the end of an industry?
Charlie Ashe, head of digital strategy at Ve Interactive, discusses what the realistic implications are for the rest of the industry.
marketing
Worst junk mail offenders revealed: Schools and retailers clog up inboxes
The majority of branded communications issued by companies has been branded as ‘irrelevant’ by consumers, with schools and retailers among the worst at spamming customers, according to new research.
Two thirds of senior marketers want to stay in EU (but confusion remains)
The majority of senior UK marketers think that staying in the EU will be best for their business, but most are unaware of its perks (such as the Digital Single Market), according to new research.
Most UK retailers missing a trick with page abandonment
The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue.
Smart pigeons to measure London pollution levels
A designer in London has come up with a natural way of deploying internet of things (IoT) pollution sensors… using pigeons.
Snapchat dominates SXSW (and they weren’t even there)
Many big digital players flocked to annual festival South by Southwest (SXSW) in Austin Texas last week, but the most popular app Shapchat didn’t even need an actual presence to dominate, according to new data.
Fashion firm fined for undisclosed paid Instagram ads
A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.
Brexit battle: 80% of CBI members want to stay in EU
Nearly four-fifths (80%) of CBI members think being in EU is best for their business, according to a new survey looking into business attitudes to the UK EU referendum.
Google joins up analytics with ‘360 Suite’
Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today’s multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.
Bloggers and native ads: Google outlines 3 key rules
Google has outlined three key rules for any blogger who trades coverage on their site for a free product.