Guest comment: Escaping the cult of acquisition
As acquisition costs continue to rise, and the rewards diminish ever further, Ian Webster, Chief Customer Officer, Big Data for Humans, insists it is time to get smart about customer retention.
marketing
New AI tech promises to “only delivers ads that change consumer opinion”
Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.
WPP profits up 15% as global marketing confidence grows
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.
VR and AR popularity rises 548% since January 2015
Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal.
Black Friday 2016: Five tips for ecommerce success
With less than 100 days to go until Salmon predicts will be not just Black Friday, but indeed a Black Five day week, with a record breaking £5 billion spent online from Thursday 24th November through to Cyber Monday – retailers need to be in the midst of their preparations for the shopping phenomenon.
Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…
DIY apps – Should businesses make their own custom app?
Custom apps have the potential to help teams and businesses become more productive, by improving inefficient processes internally and reducing scattered information. Ann Monroe, vice president of marketing, FileMaker looks at how a business can determine when to make their own custom app and when to hire an expert.
Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash.
Marketing bosses “lack of insight into margin and profit performance”
The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.
Top tips for making viral videos [INFOGRAPIC]
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market…