Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.
Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.
Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.
Over a quarter (26%) of female shoppers are actually most likely to purchase based on a fashion trend they have seen on Facebook, according to new research.
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.
Over half (52%) of UK professionals considering knowing an organisation’s purpose a deal-breaker when it comes to choosing a new job, according to new research.
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.
LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.