Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very real concern. Nick Keating, Director EMEA, BounceX explains how the new Behavioural Marketing channel … [Read more…]
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.
Marcel Molenaar, Country Manager & Head of Marketing Solutions for LinkedIn Benelux explains that companies are missing a trick if they don’t draw on their employees’ networks
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.
Mobile is the future but where does ‘responsive copy’ fit in? Writing for a tiny screen means getting to the point in an instant and converting people with succinct copy. Gareth Bull from Bulldog Digital Media, offers some essential considerations for copywriting for mobile websites.
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report.
Retail and media brands that have increased their spend on customer retention over the last three years created a 200% higher chance of growing market share, according to new research.
Unilever has launched a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company. Called ‘Bright Future’, the campaign centres on a film which shows a young girl talking about changes happening in the world. The dialog is coupled with text … [Read more…]