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Italy

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’

August 14, 2017

The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.

Mobile China, global, Italy, Japan, media

Brands and retailers to cash in on ‘festravel’ this summer

July 3, 2017

Festival tourism is one of this year’s biggest trends, with almost half (47%) of Brits willing to travel abroad for a music festival, representing a big opportunity for brands, according to new research.

E-commerce, Mobile, News brands, content, demographics, Europe, Italy

Snapchat launches augmented reality glasses in Europe

June 2, 2017

Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US.

Mobile, Social Android, Europe, France, Germany, Italy

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]

April 20, 2017

How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…

Ads, Mobile Brazil, China, comScore, infographic, Italy

Free real-time TV Ad Alert service tells you when competitors go on air

February 20, 2017

Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.

Ads advertising, brands, France, Germany, Italy

Omnichannel demands shifting in-store expectations

February 8, 2017

Bricks-and-mortar stores remain a key link in the omnichannel chain for UK shoppers, according to a new report.

E-commerce apps, ecommerce, France, Germany, Italy

Rise of “Shopcationers”: Fly-in shoppers to boost British retail this weekend

December 6, 2016

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s “Immaculate Conception” public holiday, according to new data released today by lastminute.com group.

E-commerce advertising, brands, Christmas, Italy, retail

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV

September 26, 2016

For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.

Ads, Social, Video, Viral Italy, marketing, Search, Twitter, video

Most UK firms risk breaching EU data protection laws (despite Brexit)

September 13, 2016

Many businesses seriously mishandle customer data and are at risk of falling foul of data protection regulators, according to new research.

Regulation Europe, France, Germany, Italy, Privacy

PayPal allows in-store payments via Mastercard deal

September 8, 2016

Paypal has struck a deal with Mastercard that will allow the payments platform to be used in stores.

E-commerce, Mobile Europe, global, Italy
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