Online privacy concerns rise as customers shun untrusted brands (Infographic)
Nearly all (94%) of consumers worry about their online privacy, and are less likely to engage with companies they do not trust, according to new report.
Nearly all (94%) of consumers worry about their online privacy, and are less likely to engage with companies they do not trust, according to new report.
How can brands interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn?
With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
When is the best time to make that important social media announcement to your fans? This infographic from agency Raka Creative offers a guide to getting your timings right.
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.
HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on mobiles and PCs over the next few years…
Mothers are the most active social media users in the US, with nearly three in five web-connected mums (58.6%) visiting social media properties at least a few times per day, according to new research.
Are you a ‘spark’ or an ‘onlooker’? This infographic from loyalty management firm Aimia looks at the 6 most common US social networkers by catergory type.
In the US, Facebook is the largest single publisher in the terms of US ad impressions,and over a quarter of all online ‘engagement’ on the web comes from content posted on the Facebook newsfeed. This infographic from The Social Marketer provides some key insights into how Facebook is playing an increasingly important role in marketing.
Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and even brands through social networks, American moms are particularly active and … [Read more…]