The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.
Although time spent on apps forms a good chunk of the overall mobile usage, nearly 25% of apps are only used once before being discarded. This new infographic from Dotcom Infoway looks at how to keep an app user coming back for more.
Business leaders looking to improve the quality of their customers’ digital experience agree they do not know where to start, according to research.
A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains.
Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic.
As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.
A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth.
With smart watches, Go Pro cameras and fitness bands growing in popularity, online retailer I Got Crazy has compiled some key stats about wearable technology related to health and fitness.
A fifth of UK employees believe that their organisations will be accepting Bitcoin and similar digital currencies as payment by 2020, according to a new report.