Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.
Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.
Booming online sales are creating a smoke screen for a continually poor mobile shopping experience. Sherine El Tarahony, Business and Innovation Manager at parcelLab advises retailers to act now or pay the price, and offers 7 steps they can take to improve the mobile commerce customer experience.
Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.
Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.
What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.
The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….
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