WeSEE visual ad targeting ‘turns images into keywords’
UK tech start-up WeSEE has launched a visual-based ad tool, letting brands target images and videos in the same way as keywords.
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Facebook News Feed revamp unifies mobile and web (with larger ads)
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design.
Glow’s ‘Engagement Accelerator’ boosts Facebook newsfeed ads
Facebook ad technology firm Glow Digital Media has launched the ‘Engagement Accelerator’, designed to get the most out of newsfeed ads.
Sony PS4 specs: Social share button, streaming games and a Christmas launch
Sony has announced the first official details of its upcoming Playstation 4 console, featuring a social sharing button, touch screen features, mobile compatibility and the ability to stream games via the web.
Angry Birds lets fans interact with sports stars
Angry Bird’s maker Rovio has run a campaign letting users inteact with sports stars via video content from Kiosked.
UK adult industry launches xxxaware.co.uk
The UK adult industry has launched a new initiative aimed at addressing the issue of child protection from adult material.
Right to reply: ‘Cyberloafing’- a problem too big for office policies?
Commenting on a report from Kansas State University on the complex science that is ‘cyberloafing’, CensorNet Tim Lloyd, founder/CEO, CensorNet argues that – humour aside – skiving on the internet costs many organisations a significant amount of time owing to the additive psychology of Web surfing and social networking.
Case study: Blind charity’s email trick gets 24% click through rate
Last year, the Royal National Institute for the Blind ran an email campaign that cleverly played with email conventions to challenge readers to empathise with blind or partially sighted people. This case study looks at how they managed to get a 24% click through rate with a simple but effective email.
New ‘privacy visor’ blocks facial recognition software
Scientists in Japan have developed a pair of glasses that block facial recognition software found in CCTV camaras.
Twitter user wins photo copyright battle against newspapers
In a landmark copyright judgment, a US judge has ruled that two major news outlets infringed on the copyrights of a twitter user for publishing their photos without permission.