Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.
Google has agreed to pay €60m to help French publishers, as part of a settlement over a long-running tax dispute in the country.
Research in Motion has rebranded under the name ‘Blackberry’ as the Canadian smartphone maker looks to regain lost market share to Android and Apple with its new BB10 device.
2013 will see cloud computing continue to grow rapidly, with data from social media and connected devices fueling the rise, according to a new report from Ovum.
The number of people using the internet in China rose by 10% last year to 564m last year, with 75% of those having access via mobile devices, according to new figures.
The death of Reddit co-creator and online rights activist Aaron Swartz has sparked a rise in politically-motivated hack attacks, often dubbed ‘Hacktivism’.
TweetDeck, the social media management tool owned by Twitter, risks being ‘dissolved or struck-off the register’ after failing to file its accounts for the second time, according to reports.
Online music and computer game seller Play.com is to close down its direct retail business and shift to an online marketplace from spring 2013.
Google has axed a censorship notice on its Chinese search engine, as the firm looks to build on its paltry 5% market share in the rapidly growing market.
The UK Government has unveiled a list public services it intends to make online by 2015, as part of a cost cutting drive.