As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google.
Microsoft is slashing storage space for its OneDrive users, claiming that a “small number of users” abused the limitless storage offering.
Google is rolling out a Gmail program this week that will guess which emails can be answered with a short reply and prepare a few responses on the user’s behalf.
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
Google has dampened rumours that it is planning on folding parts of the Chrome operating system into Android.
Target is marking Halloween with a YouTube virtual reality series and a mobile site that helps trick-or-treaters’ parents find the best houses.
Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video viral of the week below…
Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”.
Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders.
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research.