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Make it mobile – evolving email marketing alongside technology

April 28, 2016

As mobiles become the go-to destination for emails, marketers are competing against more messages on a smaller screen. Jenna Tiffany at Communicator looks at how to make your email marketing messages stand out in a mobile world.

Ads, Mobile brands, digital marketing, email, Google, marketing

Getty Images Vs. Google: Legal battle over ‘image scraping’

April 28, 2016

Getty Images has formally complained to the European Commision’s antitrust officials about the multinational’s alleged anti-competitive behaviour.

Regulation, Search content, Europe, Google, images, Maps

Top content marketing tips: Are typos repelling your customers?

April 27, 2016

Everyone makes mistakes, but simple spelling and grammar errors can unravel a whole campaign, proving the difference between looking professional and incompetent. Amir Jirbandey, UK Marketing Manager at Mailjet, looks at how to recover from the most unfortunate of typos…

Content brands, content, email, Google, marketing

Apple suffers first-ever iPhone sales drop

April 27, 2016

Quarterly revenue at Apple have declined for the first time since 2003, as iPhone sales weaken amid strong competition.

Mobile Apple, Google

YouTube debuts unskippable six-second ad format

April 27, 2016

YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.

Ads, Mobile, Video, Viral brands, content, Germany, Google, marketing

Google parent Alphabet gets ad sales boost (but ‘moonshots’ prove costly)

April 25, 2016

Google’s parent company Alphabet has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices – but it’s so-called moonshoots experiments are eating into profits.

Ads, Mobile, News advertising, Android, apps, email, Google

Adblocking could become an “epidemic” warms eMarketer

April 21, 2016

Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned.

Ads advertising, brands, content, Google, technology

YouTube takes on Facebook with live 360 video

April 20, 2016

YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.

Mobile, Social, Video, Viral Android, brands, content, Facebook, Google

Tech Utopia: Google to build a ‘digital city’?

April 19, 2016

Alphabet, Google’s parent company, has plans to build its own smart city, according to a new report.

Mobile, News Google

Bing takes on Google with Shopping ads

April 19, 2016

Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns.

Ads, E-commerce, Search brands, Google, Microsoft, retail, UK
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