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Mobile-only marketing: the millennial goldmine?

November 29, 2019
Mobile-only marketing: the millennial goldmine?
Mobile-only marketing: the millennial goldmine?

Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.

Mobile brands, global, Google, India, Italy

Top tips: 5 Key Steps To Create An Authentic Podcast That Lasts

November 26, 2019

Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.

Ads, Content, Social, Video, Viral content, Google, media, music, Twitter

“Alexa what’s the weather like”? Brits missing out on voice features

November 25, 2019

There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]

Mobile, Search Amazon, Google, marketing, music, Privacy

Google expands Duplex to web: Voice assistant can now buy you movie tickets

November 22, 2019
Google expands Duplex to web: Voice assistant can now buy you movie tickets
Google expands Duplex to web: Voice assistant can now buy you movie tickets

Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.

Ads, Content, E-commerce, Mobile, Search Google, technology, UK

Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)

November 21, 2019
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)

Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.

Ads, Content, Social advertising, content, Facebook, Google, media

Consumers want brand leadership in tackling climate crisis and social issues

November 18, 2019
Consumers want brand leadership in tackling climate crisis and social issues
Consumers want brand leadership in tackling climate crisis and social issues

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

Ads, Content advertising, Amazon, BBC, brands, Google

Generating new customers ‘biggest concern for UK SMEs’

November 15, 2019
Translation, dropshipping, video ads and Shopify: Data shows Covid’s impact on UK small business needs
Translation, dropshipping, video ads and Shopify: Data shows Covid’s impact on UK small business needs

A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.

Ads, E-commerce, Mobile, Search advertising, digital marketing, email, global, Google

Google to label slow websites in Chrome browser?

November 13, 2019
Google to label slow websites in Chrome browser?
Google to label slow websites in Chrome browser?

Websites that load slowly because they are poorly coded could soon be flagged by Google’s Chrome browser.

Ads, Content Google

YouTube shopping ads expand to mobile app

November 6, 2019
YouTube shopping ads expand to mobile app
YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

Ads, Content, E-commerce, Mobile, Social Amazon, content, ecommerce, Google, Search

Google buys Fitbit for $2.1bn (but vows not to use health data for ads)

November 4, 2019
Google buys Fitbit for $2.1bn (but vows not to use health data for ads)
Google buys Fitbit for $2.1bn (but vows not to use health data for ads)

Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.

Ads, Content, Search Android, global, Google, Privacy, security
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